document_title: Super Bowl commercials

question_text: how much did it cost to have a commercial in the super bowl

question_tokens: how much did it cost to have a commercial in the super bowl

text: Super Bowl commercials

text: Benefits[edit]

text: Super Bowl games have frequently been among the United States' most watched television broadcasts; Super Bowl XLIX in 2015 set an all-time record for viewership at the game, with an average of 114.4 million viewers according to Nielsen, exceeding a record set the previous year at Super Bowl XLVIII (112.2 million). Of the top twenty television broadcasts in the United States by viewership, only one program—"Goodbye, Farewell and Amen", the 1983 series finale of M*A*S*H—was not a Super Bowl, ranking in between Super Bowl XLIII (98.7 million) and XLIV (106.6 million) with 106 million viewers.[5][6][7][8] The game broadcast not only attracts a wide audience, but a diverse audience spanning many demographics and age groups, and women have accounted for at least 40% of Super Bowl viewers. As such, airing a commercial during the Super Bowl can be valuable for advertisers seeking an audience for their products and services.[4][9]

text: Because of the overall buzz surrounding them, commercials aired during the Super Bowl receive additional airplay and exposure outside of the game as well, such as during newscasts and morning shows.[3][10] Since 2000, CBS has aired an annual television special prior to the game, Super Bowl’s Greatest Commercials, which showcases notable Super Bowl ads from prior games, and in recent years, has allowed viewers to vote for their favorite Super Bowl ads to be featured during it.[11][12] Many viewers watch the Super Bowl only for the commercials: in 2015, Dish Network went as far as allowing the "Primetime Anytime" and "AutoHop" features on its Hopper digital video recorder, which automatically records primetime programs from the major networks and trims commercials from the recordings, to function in reverse and allow users to view a recording of the Super Bowl that skips over the game itself and only shows the commercials.[13]

text: The popularity of video sharing websites such as YouTube have also allowed Super Bowl advertisements to become viral videos;[3] to take advantage of this, a growing number of advertisers have elected to post previews of their commercial, or even the full-length commercial, online prior to the game.[14] A notable example of this strategy occurred at Super Bowl XLV: on February 2, 2011, four days prior to the game, Volkswagen posted the full version of its Star Wars-themed ad "The Force" on YouTube. By Sunday, the ad had already received over 16 million views, and went on to be the most shared Super Bowl advertisement ever.[10][14] Ironically, until Super Bowl 50, official online streams of the Super Bowl provided by U.S. broadcasters did not include all of the commercials from the television broadcast; at Super Bowl XLIX, only 18 advertisers bought ad time within NBC's stream of the game (although NBC did post all of the ads on a Tumblr blog throughout the game).[15] At Super Bowl 50, CBS mandated that each advertiser's purchase cover both the television and digital broadcasts, meaning that for the first time, the online stream of Super Bowl 50 provided by CBS included all national commercials from the television broadcast.[16]

text: Cost[edit]

text: Owing to the large potential audience, the network broadcasting the Super Bowl can also charge a premium on advertising time during the game. A thirty-second commercial at Super Bowl I in 1967 cost US$37,500.[17] By contrast, Super Bowl XLVI set what was then a record for the price of a Super Bowl advertisement, selling 58 spots (including those longer than 30 seconds) during the game, generating $75 million USD for NBC; the most expensive advertisement sold for $5.84 million.[18] Super Bowl XLVII and Super Bowl XLVIII both set the average cost of a 30-second commercial at $4 million.[4][19] Super Bowl XLIX, also broadcast by NBC, surpassed that record with a base price of $4.5 million.[20]

text: Media executives projected that the cost of a 30-second commercial could exceed $5 million at Super Bowl 50,[21] a figure that CBS confirmed.[22] That price would serve as a plateau for the two subsequent games; Fox would match that figure for Super Bowl LI,[23] and NBC would slightly exceed for Super Bowl LII, although it never explicitly stated how much its base price would be.[24] Super Bowl LI would also, for the first time in the game's history, feature overtime play; four ads were broadcast between the end of regulation and the start of play, including two ads seen earlier in the game, and two ads that were sold for and also seen during the post-game show. While Fox had negotiated ad sales for overtime in the event it were to occur, it is unknown whether the network charged a premium on top of the base cost.[25] In comparison, Sunday Night Football, the flagship primetime game during the regular season, has an average cost of around $700,000 for 30 seconds of time.[26] The average cost of a 30-second ad during the Super Bowl increased by 87% between 2008 and 2017.[27] However, the $5 million per 30 seconds appears to have become a soft cap, as for the third year in a row, as of Super Bowl LII, this has been quoted as the rough cost per ad.[28]

text: The high cost of purchasing advertising time, on top of the cost of producing the commercial itself, has led to concerns by marketers that the increased sales that can result from a Super Bowl commercial does not recoup the cost of buying the ad time. Some advertisers, including Dr. Pepper Snapple Group, General Motors and Pepsi, chose to skip recent Super Bowls due to the high costs of advertising—although Pepsi would return in 2013, followed by GM in 2014. As a lower-cost alternative, some advertisers have elected to purchase advertising time during the games' extended pre-game shows (which, during Super Bowl XLVIII, ranged from $100,000 to $2 million), or from individual network affiliates that are broadcasting it.[4][29][30]

text: As the 2018 Winter Olympics will mark the first time since 1992 that the Winter Olympics and Super Bowl will be shown by the same network in a single year, NBC will offer advertisers the opportunity to purchase packages of time for their ads covering both Super Bowl LII and the Olympics. NBC stated that doing so would allow advertisers to amortize their expenses through additional airplay.[31]

text: Notable Super Bowl commercials[edit]

text: Many Super Bowl advertisements have become iconic and well-known because of their quality, unpredictability, humor, and use of special effects. In recent years, advertisers have also attempted to stand out from others by producing ads with cinematographic qualities, and ads that channel emotions and real-world issues.[1][32][33] The use of celebrity cameos has also been common in Super Bowl ads, ranging from then-unknown personalities, to unexpected combinations of celebrities, such as a 2007 CBS network promo for Late Show that featured David Letterman and Oprah Winfrey—whom Letterman had conflicts with following a joke directed at her during the 67th Academy Awards, and a 2010 sequel that also included Jay Leno (who was slated to return to its competitor, The Tonight Show, following a publicized conflict between NBC and Conan O'Brien).[32][34]

text: A number of brands, including Budweiser, Coca-Cola, and Master Lock, have been well known for their frequent appearances as advertisers during the Super Bowl.[32][33][35]

text: Early advertising[edit]

text: Several notable commercials aired during Super Bowl games during the 1970s. In 1973, lotion brand Noxzema aired a commercial starring Farrah Fawcett and quarterback Joe Namath, featuring Namath being literally "creamed" by Fawcett. Later in the decade, Fawcett would become better known for her role on the television series Charlie's Angels.[34]

text: At Super Bowl XI in 1977, Xerox aired an advertisement entitled "Monks"; starring Jack Eagle as Brother Dominic—a monk discovering that he could create copies of a manuscript using a new Xerox photocopier. The advertisement was so well received that Brother Dominic became the mascot of Xerox for years afterward. Xerox premiered a new version of "Monks" in January 2017 (although not as a Super Bowl ad), which updated the premise of the original ad to feature the company's modern products.Y&R New York's CEO Leslie Sims described "Monks" as being the "first viral ad", explaining that it "was the first commercial that got people to request to see it again on TV".[36][37]

text: Master Lock: "Tough Under Fire"[edit]

text: Among these most prominent of campaigns during early Super Bowl games were those of Master Lock. In 1965, the company had first run a television commercial demonstrating the strength of its padlocks, by having a person shoot it with a handgun in a failed attempt to breach it. The campaign was pulled after the company's advertising director, Edson F. Allen, realized the stunt could be imitated by those who were unsure of the commercial's authenticity. By the 1970s, Allen discussed the possibility of reviving the concept, but using a rifle rather than a handgun to make it harder to imitate. The resulting commercial would premiere in 1974 during Super Bowl VIII; despite concerns by the staff of Master Lock and their agency, Campbell Mithun, over the content of the ad, the commercial was well received by the general public.[35][38][39]

text: When Cramer-Krasselt took over as Master Lock's agency later in the year, the company decided to make the gun ads a tradition, and began to produce new ads themed around the concept (including one featuring skeptics of previous editions of the ad, and one showcasing the company's major corporate clients) for future Super Bowls during the subsequent decades (aside from a brief hiatus in 1986 and 1987), and the early 1990s. Allen went as far as describing the ads as an "event" that continued to attract media attention after the game. The Super Bowl ads helped improve Master Lock's market share; from 1973 through 1994, sales had increased from $35 million per year to $200 million per year. Master Lock's yearly Super Bowl commercials accounted for nearly all of the company's annual advertising budget.[35][38][40][41]

text: Coca-Cola[edit]

text: At Super Bowl XIV in 1980, Coca-Cola aired an advertisement popularly known as "Hey Kid, Catch!", featuring Pittsburgh Steelers All-Pro defensive lineman "Mean Joe" Greene being offered a Coca-Cola by a young fan—played by Tommy Okon,[42] drinking it in one sip, and tossing the kid his game-worn jersey as repayment. The advertisement was filmed in 1979 and premiered that October, but did not gain mainstream attention until its airing during Super Bowl XIV. "Hey Kid, Catch!" became one of Greene's most famous roles; the ad would win a Clio Award, spawn a made-for-TV movie on NBC entitled The Steeler and the Pittsburgh Kid, and be re-made for other markets with local athletes. In a 2011 poll by Advertising Age, readers named "Hey Kid, Catch!" as the best Super Bowl commercial of all-time.[43]

text: The ad also became the subject of parodies on television series, such as The Simpsons, and in other ads. At Super Bowl XLIII in 2009, Coca-Cola aired a parody of the ad for its Coca-Cola Zero brand starring Steelers safety Troy Polamalu. Continuing an ongoing theme in the promotion of Coke Zero, the ad was interrupted by a Coca-Cola "brand manager" accusing Polamalu of "stealing" their commercial; in response, Polamalu tackled him and ripped off his shirt to give to the child.[44][45] In 2012, Procter & Gamble aired a parody of the ad entitled "Stinky". The ad saw Greene reprise his role, but having the young fan throw Downy Unstoppables fabric softener to Greene instead of Coca-Cola, and the fan rejecting his jersey because it smelled.[46] In 2016, Joe Greene was reunited with Okon as part of a segment for CBS's Super Bowl's Greatest Commercials special.[42]

text: Coca-Cola has also used the Super Bowl for other campaigns: in 2009, the company aired new ads as part of its recently introduced Open Happiness campaign.[45] In 2014, the company aired the multiculturalism-themed ad "It's Beautiful", which featured scenes of Americans of various races and ethnicities, including the first ever same-sex couple featured in a Super Bowl commercial. However, the ad attracted controversy due to its use of a multilingual rendition of "America the Beautiful" as its soundtrack.[47][48] In 2015, the company aired ad entitled "#makeithappy"; themed around cyberbullying, the ad featured negative comments directed towards a teen being transformed into positive messages after a technician accidentally spills a bottle of Coca-Cola on a server.[33]

text: Macintosh: "1984"[edit]

text: At Super Bowl XVIII, Apple Computer broadcast an advertisement for its Macintosh computer entitled "1984", created by the agency Chiat/Day and directed by Ridley Scott. The advertisement, which incorporated elements inspired by the novel Nineteen Eighty-Four, featured a woman wearing track-and-field clothing (including orange pants and a white shirt branded with an image of the Macintosh) sprinting into a large auditorium and hurling a large hammer into a screen (displaying a large Big Brother-like figure speaking to a massive assembly of drone-like people in the audience), concluding with the message "On January 24, Apple Computer will introduce the Macintosh. And you'll see why 1984 won’t be like '1984.'" The advertisement received critical acclaim from both viewers and critics alike for helping position the Macintosh as a unique entry into the personal computer market, and is often considered to be one of the best Super Bowl advertisements of all-time.[49][50][51]

text: The ad first aired nationally during Super Bowl XVIII. As the agency wanted "1984" to be eligible for that year's industry awards, which were only open to ads that aired during 1983, a low-profile premiere of the ad occurred on the Twin Falls, Idaho station KMVT on December 31, 1983 shortly before midnight.[52] Apple attempted to follow up "1984" the following year with a new ad entitled "Lemmings", to promote its Macintosh Office system. The ad, which featured blindfolded businessmen walking over the edge of a cliff in unison, was criticized for its "dark" theme and exaggerated premise. By contrast, "Lemmings" has been considered to be one of Apple's worst television advertisements.[53]

text: Budweiser[edit]

text: The beer brand Budweiser has long been a Super Bowl fixture. Its parent company Anheuser-Busch held a long-term contract with the NFL that allowed it to buy several slots of air time from the game's broadcaster each year at a steep discount, a contract that ran through Super Bowl 50;[21] the company continues to buy multiple commercials in each game.[54] Budweiser runs several advertising campaigns throughout each game, one of which has traditionally featured its mascots, the Budweiser Clydesdales.[55] The Clydesdales were included in at least one Super Bowl commercial every year from Super Bowl IX in 1975 through Super Bowl LI in 2017.[54] Budweiser's parent company Anheuser-Busch has been the most successful advertiser in the annual Super Bowl Ad Meter survey organized by USA Today, having finished first on the survey fourteen times.[1][2] When USA Today held an "All-Time Ad Meter" bracket tournament in 2014, two Budweiser commercials met in the finals; the winner was a 2008 ad spoofing Rocky, which went against its 1999 ad "Separated at Birth", which featured a pair of Dalmatian puppies given to two separate owners, but eventually seeing each other again after one became a mascot dog on the Clydesdales' carriage.[56]

text: As of 2015, Budweiser had won the survey thirteen times in fifteen years; its 2013 advertisement entitled "Brotherhood" focused on the relationship and emotional reunion of a clydesdale with its original trainer three years after leaving to become a Budweiser Clydesdale.[2][57] Prior to the game, Budweiser also invited users to vote via Twitter on a name for the new foal that would be featured in the ad.[55] A 2014 ad entitled "Puppy Love" featured a similar reunion between an adopted dog and another Budweiser Clydesdale.[1] Its most recent victory and its third in a row, 2015's "Lost Dog", featured a dog being rescued from a wolf by the Clydesdales.[58]

text: In 2017, Budweiser broadcast "Born the Hard Way", an ad which dramatized Anheuser-Busch co-founder Adolphus Busch's emigration to the United States from Germany to establish the company. The advertisement attracted controversy among supporters of U.S. president Donald Trump for being pro-immigration, in the wake of an executive order issued by Trump which briefly restricted entry into the country by residents of several countries with predominant Muslim populations. A boycott effort also emerged among Trump supporters.[59][60][61] Anheuser-Busch denied that the ad was meant to be a political message, as it had been in production for the past year, and that it was meant to "highlight the ambition of our founder, Adolphus Busch, and his unrelenting pursuit of the American dream."[60] Barring a brief appearance, the Clydesdales were not prominently featured during the ad. However, Budweiser's social media outlets promoted "ClydesdaleCam", a Facebook live stream of the Clydesdales watching the game in a stable and waiting to see their cameo.[62][63]

text: In 2018, Budweiser broadcast "Stand by You", an ad which chronicled Anheuser-Busch's disaster relief program of distributing cans of drinking water from its brewery in Cartersville, Georgia. The Clydesdales were, once again, downplayed from its television spots, with the brewery only airing a 5-second bumper in the second quarter to promote its streaming ClydesdaleCam event.[64][65] However, the Clydesdales were featured in several digital-oriented companion campaigns alongside the game, including ClydesdaleCam, a second, web-exclusive ad entitled "Beer Country", as well as themed Snapchat filters.[66]

text: Budweiser has introduced other campaigns during the Super Bowl as well. During Super Bowl XXIII, Budweiser aired an episodic series of commercials known as the Bud Bowl—which featured a football game between stop motion-animated beer bottles representing Budweiser and Bud Light, with commentary by Bob Costas and Paul Maguire. Proving popular, the Bud Bowl would return at subsequent Super Bowls; it had become so popular that some viewers actually wagered on the outcome of the Bud Bowl as if it were an actual event.[32][67][68] In 1995, Budweiser introduced the first of a series of ads featuring a group of three frogs named Bud, Weis, and Er. The frog ads were a major success for the brewery after the game, and ranked as one of its most popular advertising campaigns following its premiere.[69]

text: Anheuser-Busch has aired commercials for other beer brands during the game alongside Budweiser, such as Budweiser Black Crown, and Beck's Sapphire.[55] At Super Bowl LI, the company re-launched Busch,[70][71] and broadcast a Bud Light ad featuring the ghost of its former dog mascot Spuds MacKenzie.[72][73]

text: Chrysler[edit]

text: Chrysler, and the marques of its current parent company Fiat Chrysler Automobiles, have made repeated appearances during the Super Bowl. From 2011 through 2014, Chrysler became known for running several notable long-form ads;[74] at Super Bowl XLV, Chrysler aired a two-minute long ad entitled "Born of Fire" to launch the Chrysler 200 and the company's new slogan "Imported from Detroit". The ad featured scenes depicting the history and revitalization of Detroit, as well as local rapper Eminem and his song "Lose Yourself". The ad was critically acclaimed, and won a Creative Arts Emmy Award for "Best Commercial" in 2011.[75][76][77]

text: During Super Bowl XLVI, Chrysler broadcast "Halftime in America", a two-minute long commercial directed by David Gordon Green, written by poet Matthew Dickman and narrated by actor Clint Eastwood. The commercial recounted the automotive industry crisis of 2008–10, set to scenes showing Americans in despair, but then in hope. The narration of the ad equated the emergence from the crisis to the second half of a football game, explaining that "All that matters now is what’s ahead: how do we come from behind? How do we come together? And how do we win? Detroit’s showing us it can be done. And what’s true about them is true about all of us. This country can’t be knocked out with one punch. We get right back up again, and when we do the world’s gonna hear the roar of our engines." The ad was heavily viewed online after the game, receiving over 4 million views on YouTube within 36 hours, but also attracted controversy due to its political overtones.[78]

text: Super Bowl XLVII featured an ad for Ram Trucks, which adapted Paul Harvey's 1978 speech "So God Made a Farmer." During Super Bowl 50, the company focused exclusively on its SUV brand Jeep. At Super Bowl LI, the company similarly focused exclusively on Alfa Romeo, as part of a campaign to re-launch the Fiat-owned brand in the United States.[79][80] Super Bowl LII featured two Ram Trucks commercials, the latter featuring an extract from a 1968 speech by Martin Luther King Jr., as well as three Jeep ads.[81][82]

text: The Dot-com Super Bowl[edit]

text: Super Bowl XXXIV (2000) became notable for featuring a large number of commercials from dot-com companies, to the extent that critics dubbed it the "Dot-com Super Bowl".[83] With a 30-second ad costing around $2.2 million, 20% of the commercial time sold went to dot-com companies—constituting $44 million of the $130 million spent in total on Super Bowl advertising time that year. Despite their aspirations and the boosts in traffic they received from the ads, all of the publicly held companies which advertised saw their stocks slump after the game as the dot-com bubble began to rapidly deflate. Some of the companies that advertised during the game—including Epidemic Marketing and Pets.com, had become defunct by the end of the year, and at Super Bowl XXXV, only three dot-com companies—E-Trade, HotJobs, and Monster.com—advertised during the game.[84][85]

text: Notable dot-com ads broadcast during the game included "If You Leave Me Now", an ad for Pets.com which introduced the website's iconic sock puppet mascot, a self-proclaimed "worst commercial on the Super Bowl" by LifeMinder.com that consisted only of text captions on a yellow background with "Chopsticks" playing in the background, and "Monkey"—a deliberately nonsensical E-Trade ad that featured a monkey dancing to "La Cucaracha", and the tagline "Well, we just wasted $2,000,000. What are you doing with your money?"[86][87][88] Electronic Data Systems also aired an ad during the game that featured cowboys who herded cats instead of cows.[32]

text: Doritos[edit]

text: In 2006, Doritos began holding a promotion known as Crash the Super Bowl, soliciting viewers to film their own Doritos commercials to possibly be aired during the game. At Super Bowl XLIII in 2009, an additional bonus prize of $1 million was added if any of the winning entries were named #1 on the Super Bowl Ad Meter survey results; Doritos would reach the #1 spot on the survey that year with an ad entitled "Free Doritos", created by Joe and Dave Herbert of Batesville, Indiana. The ad featured an office worker attempting to fulfill a prediction that he would receive free Doritos by smashing open a vending machine with a crystal ball.[89]

text: The following year, additional prizes of $600,000 and $400,000 were added for reaching second and third place on the poll, plus an additional $1 million bonus for each if three of the ads were to sweep the top three. A 2010 finalist, "UnderDog", reached second place on the poll.[89][90][91]

text: Another user-submitted Doritos ad, "The Cowboy Kid", finished in second place on the Ad Meter survey in 2014, winning $50,000. The contest itself was won by "Time Machine"; created by Ryan Thomas Andersen of Arizona and produced on a budget of only $300, the ad featured his son scamming his neighbor into giving him his bag of Doritos by claiming that he had built a time machine that was fueled by them. For winning the contest, Anderson received $1 million and an opportunity to work on set during the production of the film Avengers: Age of Ultron.[1][92]

text: GoDaddy[edit]

text: The domain registrar and web hosting company GoDaddy was well known for producing Super Bowl commercials featuring female spokespersons it dubbed "GoDaddy Girls", such as professional driver Danica Patrick, and for its 2011 ad, comedian Joan Rivers.[93] Many of the company's planned Super Bowl ads were allegedly rejected by broadcasters due to their risqué subject matter, leading to GoDaddy instead airing a "teaser" ad during the game that instructed viewers to watch the uncensored version of the ad on their website.[93]

text: The company's first appearance at Super Bowl XXXIX parodied the "wardrobe malfunction" that had occurred at last year's halftime show,[94] featuring a woman testifying to Congress about why GoDaddy wanted to advertise during the game, but a strap of her tank top coming undone. The ad was scheduled to air twice, but its second airing was pulled in response to concerns by Fox and the NFL over its content. The following year at Super Bowl XL, thirteen ad concepts were rejected by ABC due to their content.[93][95] In 2008, a GoDaddy ad entitled "Exposure" was rejected by Fox for using the word "beaver" as a double entendre. In turn, the ad was replaced with one advertising the availability of the ad on GoDaddy's website, attracting two million visits.[96] In October 2013, GoDaddy's chief marketing officer Barb Rechterman announced that the company would no longer air provocative ads during the Super Bowl, explaining that "our new brand of Super Bowl commercials will make it crystal clear what we do and who we stand for. We may be changing our approach, but as we've always said, we don't care what the critics think. We are all about our customers."[94]

text: GoDaddy's ad in 2015, "Journey Home", was controversial for different reasons: it featured a puppy travelling back to its owner after falling out of a pickup truck, only to learn that he had been sold to a new owner using a website built with GoDaddy. The ad was criticized by animal rights groups, who felt that it implied an endorsement of commercial puppy mills. GoDaddy quickly pulled the ad in response to the controversy; GoDaddy CEO Blake Irving explained that the ad's humor had "clearly missed the mark". PETA partially praised the ad for portraying the seller as being a "callous jerk", but explained that "The sale of animals online and from pet stores and breeders should be roundly condemned, and it was today. GoDaddy did the right thing by swiftly promoting adoption."[97][98]

text: "Small Business Big Game"[edit]

text: As a byproduct of the increased cost of ad time at the Super Bowl, financial software company Intuit made its debut at Super Bowl XLVIII by hosting a promotion known as "Small Business Big Game", in which small businesses with "inspiring" stories competed for a chance to earn a commercial during the Super Bowl funded by Intuit, as decided by user votes. Company CEO Brad D. Smith explained that the promotion was an extension of the company's goals to improve financial lives "in a way that you'd never imagine going back", while Ken Wach, senior vice president of marketing for Intuit's Small Business Group, explained that "normally you're looking at Budweiser ads or Chevy ads, so this was about putting small businesses on the national stage and shining the spotlight on them as heroes of the economy."[99]

text: The winner of the 2014 edition was GoldieBlox, a toy company with a focus on promoting mechanical engineering to young girls.[99] While the campaign was a success for the winner, resulting in increased prominence and sales, Wach felt that Intuit was not able to "sustain the momentum as much as we would have liked". At Super Bowl XLIX, Intuit did not hold the promotion, but still aired an ad for its own TurboTax product.[99] The contest returned in 2015 for Super Bowl 50, and was won by Death Wish Coffee.[100][101]

text: "I'm going to Disney World!"[edit]

text: Disney Parks is known for an advertising campaign associated with the Super Bowl entitled "What's Next?", but more popularly known as "I'm going to Disney World!", which features a player from the winning team (typically the MVP) responding with the eponymous declaration after being asked what they would do after the game. These ads typically premiere on the day after the Super Bowl. The series began following Super Bowl XXI, and first featured Phil Simms of the New York Giants. Disney has reportedly offered players $30,000 if they participate in the commercial and visit a Disney theme park (usually Disney World or Disneyland) afterward, and has extended the campaign to champion players in other sports. At Super Bowl XL, Disney aired an in-game commercial themed around the campaign, featuring Pittsburgh Steelers and Seattle Seahawks players rehearsing the line in case they won.[102][103][104]

text: Local advertising during the Super Bowl[edit]

text: In order to dodge the high costs of obtaining national ad time, or to broadcast more regionalized campaigns, some advertisers elect to purchase local advertising time from the individual network affiliates airing the Super Bowl, such as the Church of Scientology—who bought local ad time in major urban markets such as New York City in 2014, and the Bank of Montreal to promote its BMO Harris Bank branches.[105][106] In 2012, Old Milwaukee broadcast a Super Bowl ad starring Will Ferrell; as an extension of the beer's regional campaign with the actor, the ad only aired in the city of North Platte, Nebraska.[107]

text: In 2014, several notable local ads were broadcast. The Utah Department of Transportation used the game to broadcast a public service announcement on seat belt usage for its Zero Fatalities campaign, which featured a depiction of a child who had died in a rollover crash because he did not use a seat belt.[108] In Savannah, Georgia, local personal injury lawyer Jamie Casino broadcast a two-minute long advertisement on WTGS, which featured a thriller-styled retelling of how he stopped representing "cold-hearted villains" to avenge the 2012 Labor Day shooting death of his brother Michael Biancosino, and Emily Pickels, after a subsequent statement by former police chief Willie Lovett who claimed that there were "no innocent victims", culminating with Casino digging through a grave with a sledgehammer.[109][110] The ad went viral after the game, with The Independent dubbing it "the most metal Super Bowl advert imaginable."[111][112] Tribune Broadcasting used local time on the Fox affiliates it owned to air an extended promo for Salem, a then-upcoming series on sister cable network WGN America.[113]

text: In 2015, Newcastle Brown Ale bought time on local NBC stations to air an ad that, as a commentary on the high cost of national Super Bowl advertising time, contained plugs for 37 other products and companies it had recruited in a crowdfunding campaign.[114][115] In Savannah, Georgia, Jamie Casino aired a sequel to his 2014 ad that focused on the "bullies" that he had encountered throughout his life.[116]

text: In 2016, St. Louis attorney Terry Crouppen aired a local ad in which he criticized Stan Kroenke for his decision to re-locate the St. Louis Rams to Los Angeles.[117][118]

text: In 2017, some Canadian companies bought local advertising time from Fox affiliates carried in the country, taking advantage of a new regulatory policy that made the Super Bowl available directly from U.S. stations via local television providers for the first time.[119]

text: In 2018, rock musician Alice Cooper appeared in a local ad for Desert Financial Credit Union, which played upon his band's song "School's Out" to promote its re-branding from Desert Schools Federal Credit Union.[120][121] Jamie Casino also returned with a new ad.[122] A local Subaru dealer in Muskegon, Michigan ran a simplistic ad containing only of the logos of the dealership, and the message "Congratulations Patriots!", despite the fact that the game was won by the Philadelphia Eagles. The dealership admitted that the ad was a "last minute calculated risk" and based on odds favoring the team.[123]

text: Controversial Super Bowl commercials[edit]

text: A number of Super Bowl commercials have been considered controversial by viewers and critics, or even outright blocked by networks' Standards and Practices departments, because of concerns surrounding their contents. Political advertising and most direct forms of issue-related advertising are usually not aired during the Super Bowl because of equal-time rules or other factors,[124] while the NFL forbids ads for gambling, hard liquor, and banned substances from airing during any of its telecasts.[125][126][127]

text: Just For Feet: "Kenyan Mission"[edit]

text: At Super Bowl XXXIII, footwear retailer Just For Feet aired its first Super Bowl ad. In the commercial, a barefoot Kenyan runner is tracked by a group of Caucasian men in a Humvee. The runner is offered drug-laced water which knocks him unconscious; when he wakes up, the runner discovers that the men had given him Nike shoes. The runner rejects the shoes and attempts to shake them off whilst running away.[128]

text: The ad was widely-criticized for its derogatory premise; Bob Garfield described the commercial as being "neo-colonialist", "culturally imperialist", and "probably racist", while Chuck McBride, creative director of Nike's agency Wieden+Kennedy, stated that he "couldn't believe that they had done this." Just For Feet had spent $7 million on the ad, including $1.7 million for the time, and the rest on production and promotional costs. Despite its concerns about its content, Just For Feet relied on the expertise of their hired agency, Saatchi & Saatchi, because they assured that the ad was their best work. Just For Feet CEO Harold Ruttenberg explained to Salon that "we took out advertisements. We gave away more than $1 million of product. Then the ad runs. And you would not believe the deluge of comments made about this company. I couldn't sleep for a solid month. And it's all because of these guys who said they knew everything."[128]

text: Just For Feet filed a $10 million lawsuit against Saatchi & Saatchi for malpractice, alleging that the agency was damaging its reputation and goodwill through its "appallingly unacceptable and shockingly unprofessional performance", which ran "contrary to the deepest held principles of Just for Feet, which has always sought to promote racial harmony, finds racism abhorrent, and condemns drug use." Just for Feet filed for chapter 11 bankruptcy in November 1999, and the lawsuit was dropped. It was later found that the company had been engaging in accounting fraud.[128][129][130][131]

text: General Motors: "Robot"[edit]

text: At Super Bowl XLI, General Motors aired a 60-second ad entitled "Robot", which was meant to promote the powertrain warranty it offered for its vehicles. Themed around an "obsession" with quality, the ad depicted an assembly line robot being fired for dropping a screw. After attempting several alternative careers, the robot is depicted committing suicide by rolling off the edge of a bridge into a river. The sequence is interrupted to reveal that the events were just a dream, and that the robot had not been fired at all. Although ranking in ninth place on the Adbowl survey, "Robot" received criticism for its glamorization of suicide; the American Foundation for Suicide Prevention (AFSP) was a notable critic of the spot, as well as the National Alliance on Mental Illness (NAMI) and other suicide prevention groups. The AFSP stated that "the ad, in its carelessness, portrays suicide as a viable option when someone fails or loses their job."[132][133] Some critics also interpreted the ad's thematics as being in poor taste, as GM had laid off 35,000 factory workers in the previous year.[133][134]

text: A GM spokesperson defended the commercial as being "a story of GM's commitment to quality", and stated that this was "the predominant impression by previewers of the ad". GM pulled the original version of the ad from its YouTube page, and edited the ad to remove the suicide scene from future airings.[133][134]

text: Focus on the Family pro-life ad[edit]

text: At Super Bowl XLIV, the non-profit evangelical organization Focus on the Family aired an advertisement featuring then-Florida Gators quarterback Tim Tebow and his mother, Pam. Prior to becoming pregnant with Tim, and while serving as Baptist missionaries in the Philippines, Pam had contracted amoebic dysentery and fell into a coma. She discovered she was pregnant while recovering. Because of the medications used to treat her, the fetus experienced a severe placental abruption.[135] Doctors expected a stillbirth and recommended an abortion. The Tebows decided against it, citing their strong faith.[135] In the ad, Pam described Tim as a "miracle baby" who "almost didn't make it into this world", and remarked that "with all our family's been through, we have to be tough"—after which she was tackled by Tim. The ad itself made no reference to abortion or Christianity, and directed viewers to the organization's website.[136][137]

text: The then-unseen ad drew criticism from some women's rights groups, who asked CBS to pull the ad because they felt it would be divisive. Planned Parenthood released a video response of its own featuring fellow NFL player Sean James.[138][139] The claim that Tebow's family chose not to perform an abortion was also widely criticized; as abortion is illegal in the Philippines, critics felt that it was implausible that a doctor would recommend the procedure in the first place.[137][140] CBS's decision to run the ad was also criticized for deviating from its past policy of rejecting issue and advocacy-based commercials during the Super Bowl, including those by left leaning or perceived left leaning groups such as PETA, MoveOn.org and the United Church of Christ (which wanted to run an ad that was pro-same-sex marriage). However, CBS stated that "we have for some time moderated our approach to advocacy submissions after it became apparent that our stance did not reflect public sentiment or industry norms on the issue."[141]

text: Ashley Madison and ManCrunch[edit]

text: Avid Life Media, an operator of online dating services, has had two Super Bowl ads rejected by broadcasters. In 2009, NBC rejected an ad for the extramarital dating site Ashley Madison, which featured the tagline "Who Are You Doing After the Game?", from appearing during Super Bowl XLIII.[142] Avid Life Media's CEO Noel Biderman felt the rejection was "ridiculous", noting an apparent double standard of allowing advertisements for alcoholic beverages to air during NFL games despite the number of deaths attributed to them. Biderman considered the NFL demographic to be a core audience of the site, and promised to "find a way to let them know about the existence of this service."[142]

text: The following year at Super Bowl XLIV, an advertisement for Ashley Madison's sister site ManCrunch—a dating website for homosexual relationships—was rejected by CBS. The ad featured two male football fans reaching into the same bowl of chips, and after a brief pause, passionately kissing and dry humping each other, much to the surprise of another man present. Company spokesperson Elissa Buchter considered the rejection to be discrimination, by contending that CBS would not have objected to the ad had it featured a kiss between a man and a woman, and acknowledging the frequent airplay of advertisements for erectile dysfunction medications on U.S. television as a double standard. Fellow spokesperson Dominic Friesen stated that the company was "very disappointed" of CBS's decision, noting that the network had allowed the aforementioned Focus on the Family ad to air during the game.[143][144] A New York Post writer felt that their ad was "no more racy than nearly any beer commercial not starring the Budweiser Clydesdales".[145]

text: Avid Life was also accused of ambush marketing by critics, who argued that the company was intentionally submitting ads that would get rejected by broadcasters and receive free publicity from the ensuing controversy, thus removing the need to actually buy ad time during the game. However, the company denied these claims, and indicated that it did have serious intentions to purchase ad time during the game if its commercials were accepted.[143][144] In an article posted following the 2015 security breach of Ashley Madison, a former CBS standards & practices employee stated that the ManCrunch ad had actually been rejected for its use of NFL trademarks, and not because of its content.[146]

text: PETA[edit]

text: Animal rights activist organization People for the Ethical Treatment of Animals, known for its salacious and shocking publicity stunts, has routinely submitted Super Bowl ads that have been rejected. Most of the advertisements have been explicitly sexual in nature. In 2018, PETA submitted a blasphemous advertisement instead, with a priest (portrayed by James Cromwell) telling a meat industry executive that he could not be forgiven for the sins of what PETA claimed were deceptive advertisements, even if he confessed. NBC expressed willingness to air the 2018 advertisement on the condition that the organization would buy additional ads during the 2018 Winter Olympics, which would have doubled the price; PETA refused and accused the network of price gouging.[147]

text: Randall Terry anti-abortion ad[edit]

text: In 2012, Randall Terry attempted to use a provision in Federal Communications Commission policies requiring "reasonable access" to local advertising time for political candidates within 45 days of an election or primary, to force several NBC stations to air a graphic anti-abortion attack ad during Super Bowl XLVI that featured images of blood-covered fetuses. Following a complaint by the Chicago-based NBC-owned station WMAQ, the FCC ruled that Terry could not expect reasonable access to advertising time during the Super Bowl because of the magnitude of the event and the limited amount of local advertising time available. Furthermore, it was also found that Terry did not show enough evidence that he was a bona fide candidate eligible to receive ad time in the first place.[148][149]

text: Chrysler: "Halftime in America"[edit]

text: Chrysler's Super Bowl XLVI ad "Halftime in America" was controversial due to its political overtones, especially as it came during the lead-up to the 2012 U.S. presidential election. Critics interpreted the ad as being in support of re-electing Barack Obama, due to his support of George W. Bush's bailout of Chrysler whilst acting as a Democratic senator,[150] and that the metaphor of "halftime in America" also symbolized the performance of Obama's first four-year term as president going into his re-election campaign. It was also noted that Eastwood had made statements against the bailouts in 2011, had stated that he "couldn’t recall ever voting for a Democratic presidential candidate", and that he was a supporter of Republican candidate John McCain during the 2008 campaign; Eastwood would later appear as a surprise guest at the 2012 Republican National Convention in support of nominee Mitt Romney, addressing an empty chair meant to represent Obama.[78][151][152]

text: SodaStream[edit]

text: In 2013, SodaStream submitted a Super Bowl advertisement directed by Alex Bogusky, which featured a pair of Coca-Cola and Pepsi deliverymen finding their bottles exploding and disappearing when another person uses the SodaStream to make their own beverages; representing a disruption of the soft drink market. The ad was rejected by CBS for its direct attacks towards the two rival companies.[153] A Forbes writer expressed concern that the network may have had intentionally shown protectionism towards the two soft drink companies (who have been long-time Super Bowl advertisers), and drew comparisons to a recent incident where the CBS-owned technology news site CNET was controversially forced by its parent company to block Dish Network's Hopper with Sling digital video recorder from being considered Best in Show at CES 2013 because the broadcaster was in active litigation over an automatic commercial skipping feature on the device.[154][155][156]

text: An older SodaStream commercial was shown in its place, which also featured exploding pop bottles in a similar fashion, but with no direct references to any other brand;[153] ironically, this particular ad had been banned in the United Kingdom by Clearcast for being considered "a denigration of the bottled drinks market."[157]

text: Another SodaStream ad featuring Scarlett Johansson was produced for and aired during Super Bowl XLVIII in 2014; the supposed rejection of an initial version for containing the line "Sorry, Coke and Pepsi" was overshadowed by growing controversies around the company's use of a factory that was located in an Israeli settlement on the West Bank.[158][159]

text: Coca-Cola: "It's Beautiful"[edit]

text: In 2014, Coca-Cola aired a Super Bowl advertisement entitled "It's Beautiful"; themed around multiculturalism, the ad featured scenes depicting Americans of various ethnicities, along with a same-sex couple—the first to ever appear in a Super Bowl ad, set to a rendition of the patriotic hymn "America The Beautiful" with lyrics sung in multiple languages.[47][160]

text: The ad was divisive, with users taking to Twitter under the hashtag "#SpeakAmerican" to discuss their views and opinions on its content: those against the ad argued that per the melting pot principle, Coca-Cola should not have used languages other than English, the most common language of the country, to promote its products to ethnic minorities, and former Republican Congressman Allen West stated that "If we cannot be proud enough as a country to sing 'America the Beautiful' in English in a commercial during the Super Bowl, by a company as American as they come—doggone we are on the road to perdition." By contrast, others praised the ad for celebrating the diversity of American people. Guardian writer Jill Filipovic noted that the company had been increasingly targeting minorities, such as Latino Americans (who are more likely to be heavy drinkers of soft drinks because of their low cost) and drew comparisons to the marketing of cigarettes to women, but that "before we applaud Coke's advertising diversity, we should ask: do we really want Coke to diversify?"[47][48][160]

text: The commercial was re-aired prior to kickoff at Super Bowl LI, eliciting similar criticism.[161]

text: Nationwide Insurance: "Boy"[edit]

text: At Super Bowl XLIX in 2015, after an eight-year hiatus, Nationwide Insurance returned to the game with two new advertisements. The second of these advertisements, "Boy" (also commonly referred to as "Make Safe Happen"),[162] featured a child explaining that he couldn't grow up because he had already died—followed by scenes of an overflowing bathtub (implying drowning), spilled cleaning products (implying poisoning), and a television having fallen off of a wall. The ad was intended to promote Nationwide's child protection campaign Make Safe Happen; operated in partnership with Safe Kids USA and Nationwide Children's Hospital, it aims to draw awareness to deaths caused by preventable household accidents.[163][164][165]

text: Viewers and critics acknowledged that the subject matter of "Boy" was a major contrast to other, upbeat and comedic ads broadcast during Super Bowl XLIX (including Nationwide's second ad, "Invisible Mindy"). Reception towards the ad was overwhelmingly negative; viewers criticized the company via social media for its decision to broadcast an ad dealing with such subject matter during the Super Bowl, Amobee estimated only 12% of reactions to the ad on Twitter were positive, and it ranked near the bottom of the USA Today Ad Meter results. Nationwide CMO Matthew Jauchius defended the ad, noting that the negative response was "a little stronger than we anticipated", and that "Boy" was intended to "begin a dialogue to make safe happen for children everywhere."[166][167][168] Jauchius later exited Nationwide two months after the advertisement aired.[169]

text: 84 Lumber: "The Journey"[edit]

text: Building supply company 84 Lumber debuted at Super Bowl LI with "The Journey"; the ad depicted a mother and daughter migrating from Mexico to the United States border, only to discover that a wall had been built on it. However, after the daughter presented a handmade version of the U.S. flag that she had made with pieces of fabric collected along the way, the two discover a giant door in the wall. The ending of the ad is accompanied by the tagline "The will to succeed is always welcome here."[170][171][172]

text: The original version of the ad was rejected by Fox, as they believed that the border wall imagery was too politically sensitive in the wake of the election of Donald Trump as president, whose campaign promises included a plan to build a wall across the entire border. The company's agency stated that it intended to present an edited version of the ad during the game, and promote the full, nearly 6-minute ad, streaming on 84 Lumber's website.[170][173][174][175] The company reported that its website received a total of over 6 million visits in the hour following the airing, and received over 300,000 requests in a minute after the ad aired, causing it to crash.[170]

text: GNC: "Courage to Change"[edit]

text: On January 31, 2017, it was reported that an advertisement for the health store chain GNC had been rejected by the NFL for broadcast during Super Bowl LI. The ad had been rejected due to the company's inclusion on a list of "prohibited companies" issued by the NFL Players Association; a small number of GNC's products contain DHEA and Synephrine, which are performance-enhancing substances banned by the NFL. Inclusion on this list prohibits NFL players from promoting or endorsing the company. NFL policies do not allow advertising for “dietary or nutritional supplements that contain ingredients other than vitamins and minerals, energy drinks, or any prohibited substance”. Advertisements for health stores are not banned, provided that they do not reference such products. GNC's advertisement featured motivational themes as part of a larger "Courage to Change" marketing campaign, and did not make any references to specific products sold by the chain.[176][125][126]

text: On February 2, 2017, it was reported that GNC had threatened to sue Fox over the rejection. The letter of intent stated that the contents of GNC's commercial had been "expressly approved" twice by Fox, and that the broadcaster did not inform GNC that ads broadcast during the Super Bowl were subject to approval by the NFL or any league policies. The company stated that Fox had "induced GNC to spend millions of dollars in production costs and in the development of a national, coordinated marketing and rebranding campaign centered around this advertisement."[177][176]

text: Ram Trucks: "Built to Serve"[edit]

text: In 2018, Fiat Chrysler Automobiles marque Ram Trucks aired a commercial entitled "Built to Serve", as one of two Ram ads during the game. It featured an extract from the "Drum Major Instinct" sermon given by Martin Luther King Jr. on February 4, 1968—exactly 50 years prior to Super Bowl LII, wherein King explained the virtues of serving others. The speech was, in turn, set to footage of people using their Ram vehicles to help others.[178][179]

text: The ad was largely criticized, as viewers considered it to be in bad taste for FCA to use the words of Martin Luther King to promote a product. In particular, it was pointed out that King had made comments criticizing the advertising industry within the exact same sermon; he described advertisers as being "gentlemen of massive verbal persuasion", explaining that "in order to be a man of distinction, you must drink this whiskey. In order to make your neighbors envious, you must drive this type of car. In order to be lovely to love you must wear this kind of lipstick or this kind of perfume. And you know, before you know it, you're just buying that stuff." William B. Wachtel, co-founder of the Drum Major Institute, stated that "In a twist of irony, one of the specific evils Dr. King condemned was the exploitation of the drum major instinct by advertisers, particularly car advertisers".[180][178][179] Current Affairs posted a parody of the commercial on YouTube, in which the original audio was overdubbed with this section of the speech.[181][182]

text: Use of the speech was approved by Intellectual Properties Management, the exclusive commercial licensor of King's estate. A representative of the organization stated that they approved the ad because its overall message "embodied Dr. King's philosophy that true greatness is achieved by serving others."[179][81][180][178] Although the King Center distanced itself from the ad by stating that it was not responsible for its licensing, it was pointed out that Intellectual Properties Management was based within the facilities of the King Center to begin with, and thus had close ties to the family. Los Angeles Times columnist Michael Hiltzik argued that King's rights should be managed by a larger group of historians and scholars through an "open and transparent" process, rather than just his close family, "so at least we don't have a situation where some corporation drapes itself in King's preacherly robes while the estate issues fatuous excuses that a TV commercial embodies 'Dr. King's philosophy'."[183][182]

text: Internationally[edit]

text: The Super Bowl commercials are generally limited to the American television broadcast of the game. This prevents international viewers from watching the game with these often iconic commercials. Online postings of the commercials on sites such as YouTube have partially alleviated the issue,[184][185] while NBC posted the Super Bowl XLIX commercials on a Tumblr blog as they aired during the game for the benefit of its U.S. online stream (which did not contain all of the same ads as the television feed).[15]

text: Complaints about the U.S. Super Bowl ads are common in Canada; although U.S. network affiliates are widely available on pay television providers in the country, "simultaneous substitution" regulations give Canadian television networks the right to request that a U.S. feed of a program be replaced with its Canadian counterpart on these providers if it is airing a program in simulcast with a U.S. network. This rule is intended to protect the investments of Canadian broadcasters in exclusive domestic broadcast rights, and also protect Canadian advertisers who had purchased their own advertising time on the Canadian network. As a result, most American Super Bowl ads are effectively "blacked out" by the Canadian broadcaster.[184][185][186] Members of Parliament Bob Nault and Wayne Easter have stated that the Canadian Radio-television and Telecommunications Commission (CRTC), Canada's telecom regulator, has only received around 100 specific complaints about Super Bowl ads in relation to the simsub rules.[187]

text: Some U.S.-based advertisers, particularly PepsiCo and Anheuser-Busch (via its Canadian subsidiary Labatt), do buy ad time during the Canadian broadcast on CTV, owned by Bell Media—the broadcasting subsidiary of Canadian telecommunications firm BCE and the current rightsholder of the game, to air at least some of their American commercials, but many Canadian advertisers simply re-air ads from their regular rotation, or air the same ad multiple times over the course of the game, neither of which is typical during the U.S. network broadcast.[185] Reasons cited by Canadian advertisers for these practices include the additional talent and post-production fees that would be required to broadcast the American ads in Canada, and the perceived lower "cultural resonance" of the game for Canadian viewers as opposed to Americans.[185] As such, and because Canada's population is approximately a tenth of the United States', advertising time costs a fraction of the price to air an ad on the U.S. broadcast: prices ranged between $170,000 to $200,000 for a 30-second slot on CTV's telecast of Super Bowl XLIX.[105][188]

text: On the other hand, in the 2010s, there were a growing number of Super Bowl ads produced specifically for the Canadian broadcast: Hyundai's Canadian subsidiary began airing its own Super Bowl ads in 2010,[189] and Budweiser produced the hockey-themed "Flash Fans" to air during the Canadian broadcast of Super Bowl XLVI. The following year, two Canadian companies—BlackBerry and Gildan Activewear, made their debut as U.S. Super Bowl advertisers; their ads were also broadcast in Canada alongside those by McDonald's Canada, who debuted its "Our Food. Your Questions." campaign, Budweiser's internet-connected hockey goal lights, and Hyundai Canada's "Gaspocalypse", promoting the Sonata Hybrid.[105] Budweiser expanded its goal light campaign for Super Bowl 50, which featured an ad introducing a 20 foot (6.1 m)-tall goal lamp used as part of a promotional campaign leading towards the 2016 World Cup of Hockey.[190]

text: Canadian simsub ban[edit]

text: On January 29, 2015, the CRTC announced a proposal to forbid the invocation of simultaneous substitution on the Super Bowl telecast, thus allowing U.S. feeds of the event to co-exist with those of Canadian rightsholders on pay television providers. The decision came as a result of a series of hearings held by the CRTC known as Let's Talk TV, which explored reforms of the Canadian television industry: the Commission cited viewer frustration over the use of simsubs, especially surrounding the Super Bowl, and argued that the commercials were an "integral part" of the game due to their cultural significance.[188][191] In March 2015, Bell filed an appeal against this decision, arguing that the move would devalue its exclusive broadcast rights to the game, and violated the Broadcasting Act, which forbids the "making of regulations singling out a particular program or licensee."[192] A report commissioned by Bell estimated that without this lucrative exclusivity, it would lose about US$13.6 million per-year.[193]

text: In spite of the complaints and legal action, the CRTC issued an order on August 19, 2016 that officially implemented the new rule. On September 6, 2016, the Federal Court of Appeal dismissed Bell Media's lawsuit for being premature, because it was filed before the CRTC had formally implemented the rules.[194][195] On November 2, 2016, Bell was granted an appeal.[196] In the lead-up to Super Bowl LI (which would be the first game to fall under this policy), a number of stakeholders, including the NFL, Bell Media, local unions. as well as politicians from both Canada and the U.S., called upon the CRTC to reverse the ruling. U.S. senators Marco Rubio and Ron Johnson wrote to an ambassador that the CRTC's decision "sends a troubling signal about the value Canada places on its largest trading partner, best customer and close friend." Bell had also urged prime minister Justin Trudeau to invoke section 26(2) of the Broadcasting Act (which grants the government power to require the broadcasting of programming that is "of urgent importance to Canadians", and had only been invoked once before to mandate the broadcast of a major speech by a Prime Minister) to override the CRTC policy and still require that the Super Bowl LI telecast be subject to simsub.[193][197]

text: Court action on the CRTC ruling was not taken in time for the game, meaning that Super Bowl LI was the first to be available through Canadian television providers without being subject to simsub.[198] Some Canadian advertisers, such as Leon's and Pizza Pizza, took advantage of the decision by purchasing local ad time from U.S. Fox affiliates carried in Canada, to broadcast commercials aimed at the Canadian audience. The sales manager of Spokane's affiliate KAYU-TV praised the change for helping increase demand for its limited local inventory; the station is carried on cable in the significantly larger Canadian markets of Calgary and Edmonton, Alberta.[119]

text: Neither Nielsen or Numeris (Canada's main television ratings provider) calculate Canadian viewership of U.S. television channels, so it is unknown exactly how many Canadian viewers watched the game directly from Fox stations rather than CTV.[119] Following the game, it was reported that viewership of Super Bowl LI on CTV, in addition to CTV Two and TSN (which simulcast the game in order to increase the saturation of Bell-owned properties carrying it, and offered an on-air sweepstakes as a publicity stunt to attract viewers), was down by 39% over Super Bowl 50.[198][199][199][200]

text: On December 19, 2017, the Federal Court of Appeal dismissed Bell Media's case, ruling that the CRTC's policy was reasonable.[201] Bell Media once again filed for an appeal in January 2018, this time in the Supreme Court of Canada.[202]


document_title: Made in Chelsea (series 4)

question_text: who did ashley go out with in made in chelsea

root

text: Made in Chelsea (series 4)

text: Cast[edit]

text:
Alexandra "Binky" Felstead
Andy Jordan
Ashley James
Carly Rothman
Francesca "Cheska" Hull
Francis Boulle
Fredrik Ferrier
Gabriella Ellis
Jamie Laing
Louise Thompson
Lucy Watson
Mark-Francis Vandelli
Millie Mackintosh
Oliver Proudlock
Ollie Locke
Rosie Fortescue
Sam Cussins
Sophia Sassoon
Spencer Matthews
Stevie Johnson
Victoria Baker-Harber

tag: ul

text: Episodes[edit]

text:
Series
No.
Episode
No.
Title
Original airdate
Duration
UK viewers[6]

30
1
"If You Want To Crack On And Go Head To Head... You'll F****** Lose"
15 October 2012 (15 October 2012)
60 minutes
757,000

The group take a trip to Saint Tropez, and Jamie introduces old friend Andy who shows his interest in wanting to hook up with Louise. Despite recent problems, Spencer announces that him and Louise are still in a solid relationship but he’s not happy when he finds out that Andy has tried it on with her.[7] Elsewhere, back in Chelsea, Richard shows off his new girlfriend Ianthe, and Ollie decides to change his lifestyle and even gets his hair cut. At Jamie’s flat warming party, Spencer interrupts an innocent chat between Andy and Louise and goes off the rails, and Jamie attempts to ask Binky out but is beaten by his old uni friend Sam.

31
2
"The More You Can't Have Someone... You Want Them More"
22 October 2012 (22 October 2012)
60 minutes
685,000

Jamie takes Binky out on a date but is still left confused over his feelings for her, and she has doubts as it may ruin their friendship. Cheska feels nervous as she prepares to go on a double date with Binky, Stevie and Sam, but is more drawn to Sam than Stevie. Ollie is introduced to Ianthe’s friend, Danielle, but it doesn’t go to plan as Ollie doesn’t feel a connection with her. Elsewhere, at Spencer’s birthday party, he plays mind games with Andy as he invites him into the social group, Binky and Jamie finally agree to give things a go, and Gabriella returns.

32
3
"No One You Want At A Party Is Going To Turn Up To A Themed Party, Unless It's Versailles"
29 October 2012 (29 October 2012)
60 minutes
616,000

Following her kiss with Jamie, Binky is left disappointed when he doesn’t call. Spencer continues to make an effort with Andy as he invites him and the boys to play volleyball in Brighton, and Millie welcomes old friend Sophia back to London where she reveals she has a history with both Francis and Spencer. Meanwhile Cheska takes Sam’s number and asks him for a date, but he just wants to be friends, Richard hosts a boat party to launch his new product, and Binky is torn over her situation with Jamie. Getting advice from both Louise and Spencer about it, Binky gives Jamie an ultimatum.[8]

33
4
"I Could Fall In Love With You So Easily.."
5 November 2012 (5 November 2012)
60 minutes
734,000

After recently splitting up with her boyfriend, Gabriella gets close to Ollie again leaving Cheska worried as to whether the estranged couple will reunite. Binky is still left confused by Jamie as he refuses to make any effort with her. At Proudlock’s weekend break, Spencer once again gets the wrong idea about Andy and Louise, and Jamie confesses his love to Binky before laying a kiss on her. The next morning Binky is shocked when Jamie admits it was a mistake, and he faces the wrath of both Ollie and Cheska for hurting her. Meanwhile in an attempt to put his feelings for Louise aside, Andy asks Sophia out on a date.

34
5
"A Man At 23 Is A Bit Like A Girl At 15"
12 November 2012 (12 November 2012)
60 minutes
677,000

Cheska arranges a boys night to cheer Binky up, and Spencer decides to arrange a boys night. Andy goes on his date with Sophia and the pair hit it off, but he soon realises that he still has feelings for Louise. On their respective nights out, Ollie isn’t impressed when he sees Jamie speak to new girl Lucy, whilst Louise is angry when Rosie receives a text saying that Spencer is drunk. After he overhears a conversation about Louise, Spencer has it out with Andy over his feelings towards her. The next day, Sophia is shocked to find out about Andy and Louise, and Jamie is caught on a date with Lucy by Ollie and Cheska.

35
6
"They're Wriggly Little Buggers"
19 November 2012 (19 November 2012)
60 minutes
649,000

Jamie decides to ask Lucy out on another date unaware that she’s double dating Andy and Stevie with Carly. Francis’ feelings for Sophia begin to grow but he’s left heartbroken at the discovery that she’s spent the night with Proudlock. Jamie asks Lucy to be his date for Rosie’s dinner party but she declines, then accepts Andy’s proposal to be his date. Proudlock isn’t impressed when Spencer announces his one night stand with Sophia to all of the guests. With obvious tension in the room, Spencer confronts Andy and Lucy over playing Jamie leading to a huge argument at the dinner table.[9]

36
7
"I Think You've Got The Costume Wrong Tonight Because It's Not Fresh Prince Of Bel-Air"
26 November 2012 (26 November 2012)
60 minutes
754,000

Francis gets increasingly jealous after seeing Sophia and Proudlock together. When Millie and Victoria bump into each other on the street they exchange harsh words, and Victoria is disappointed that Rosie didn’t stick up for her. Jamie has an awkward conversation with Binky’s mum and realises he needs to clear the air with her daughter. Jamie finds out that Lucy has been seeing other men behind his and Andy’s back, and tells others about it, and he faces her wrath when she confronts him about spreading lies. Stevie feels bad after seeing how hurt Proudlock is over the Sophia situation.

37
8
"I'd Rather Die Than Be Friends With Her"
3 December 2012 (3 December 2012)
60 minutes
648,000

Not happy with Sophia siding with Victoria, Millie questions their friendship. Lucy denies the rumours being spread about her and Andy finds out that Spencer was the one who originally told Jamie. Gabriella and Ollie continue to grow even closer, and Ianthe and Richard’s relationship ends after it hits the rocks. Reality hits home for Sophia when she finally realises that Francis likes her, leaving her with a dilemma over what to do with Proudlock. Louise returns and comes face-to-face with an annoyed Lucy, who then confronts Spencer over his lies about her.

38
9
"If I Wanted To Sleep With Other Girls, I Could"
10 December 2012 (10 December 2012)
60 minutes
744,000

Proudlock begins to notice a change in Sophia as she becomes concerned for Francis’ feelings, whilst Lucy decides to end her brief romance with Andy.[10] Spencer agrees to move in with Francis, Jamie and Proudlock but faces the difficult task of telling Louise. As some of the group go to Amsterdam, Jamie follows to surprise Binky with a heartfelt apology, and Ollie makes a shock announcement that him and Gabriella have slept together. Determined to get over Sophia for good, Francis goes speed dating a meets Ashley, unaware that Sophia has ended her relationship with Proudlock and is ready to confess her feelings to Francis.

39
10
"I Used To Charge Younger Boys For Bunny Cuddles"
17 December 2012 (17 December 2012)
60 minutes
819,000

As Francis and Ashley begin to grow closer, Jamie lets is slip that Sophia and Proudlock have broken up leaving Francis doubting his new forming relationship. Gabriella regrets sleeping with Ollie, thinking their friendship is now over. Spencer is still left torn when Louise attempts to give him an ultimatum over his living arrangements, and Jamie tries to make amends with Louise, however he only makes matters worse. Andy and Binky get close, but then grow apart following their one night stand leaving Binky upset, and knowing he once did the same thing, Jamie feels it’s right to stand up for her.[11]

40
11
"I Didn't Know Reindeers Actually Existed. I Thought They Were, Like, A Mythical Creature"
24 December 2012 (24 December 2012)
60 minutes
746,000

Fredrik gives Francis some advice over his situation with Ashley and Sophia, but who will he choose?[5] Louise realises she has serious trust issues with Spencer after a discussion with Jamie, and Gabriella drops a bombshell by announcing that she’s leaving Chelsea before saying an emotional goodbye to Ollie. Francis leaves his date with Ashley to confess his love to Sophia and the pair finally get together, but he then tells Millie and Rosie that he knows Spencer has cheated on Louise. With the information, the pair are quick to reveal the truth to Louise but Spencer denies everything.

–
–
""End of Season Party""
31 December 2012 (31 December 2012)
60 minutes
N/A

Presented by Rick Edwards, the cast reunite to discuss events from the series.

tag: table

text: Ratings[edit]

text:
Episode
Date
Official E4 rating[12]
E4 weekly rank[12]

Episode 1
15 October 2012
757,000
1

Episode 2
22 October 2012
685,000
3

Episode 3
29 October 2012
616,000
6

Episode 4
5 November 2012
734,000
1

Episode 5
12 November 2012
677,000
8

Episode 6
19 November 2012
649,000
8

Episode 7
26 November 2012
754,000
4

Episode 8
3 December 2012
648,000
6

Episode 9
10 December 2012
744,000
5

Episode 10
17 December 2012
819,000
3

Christmas Special
24 December 2012
746,000
3

End of Season Party
31 December 2012
–
–

Average
712,000
4


document_title: Kuch Kuch Hota Hai

question_text: who sang the song kuch kuch hota hai

question_tokens: who sang the song kuch kuch hota hai

text: Kuch Kuch Hota Hai

text: Plot[edit]

text: The film begins with Rahul Khanna (Shah Rukh Khan) standing in front of the funeral pyre of his wife Tina (Rani Mukerji). Through a series of flashbacks we are shown Rahul and Tina's marriage, their honeymoon, Tina's pregnancy with their daughter and the child's eventual birth. It is revealed that Tina was aware of complications in her pregnancy, during which only mother or child could be saved, but decided not to tell Rahul as she knew how much he wanted a child. During her pregnancy, Tina, who also loved the baby more than her own life, writes eight letters to her daughter (one for each of her first eight birthdays) and gives them to Rahul's mother (Farida Jalal). Before dying, Tina asks Rahul to promise her to name their daughter Anjali.

tag: p

text: Eight years go by and Rahul is a single parent living with his daughter Anjali Khanna (Sana Saeed) and his mother. His mother worries that Rahul is lonely and that Anjali is missing out on a motherly figure in her life, but Rahul brushes it off saying that having him and his mother is enough. On her eighth birthday, Anjali reads the last and most important letter that her mother left her; it tells the story of Rahul, Tina and Anjali.

text: A flashback begins from St. Xavier's College, where Rahul Khanna and his best friend, tomboy Anjali Sharma (Kajol) are popular students. The two are close friends but deny any romantic feelings for each other. The college principal Mr. Malhotra (Anupam Kher) states that his daughter Tina is coming to St. Xavier's from London to finish her degree, and asks Anjali to be her guide and friend. Tina quickly becomes friends with Anjali and Rahul, and Rahul constantly flirts with Tina, trying to win her over. As time goes by, Anjali realises that she is in love with Rahul, and is encouraged by her motherly guardian Rifat Bi (Himani Shivpuri) to tell him. Before she is able to declare her feelings for him, Rahul instead tells Anjali that he is in love with Tina. Devastated, Anjali decides to leave college and shares a tearful goodbye with Rahul. Although she is in love with Rahul, Tina realises that she came between him and Anjali.

text: Back in the present, Tina explains in her letter to her daughter Anjali Khanna that Rahul always said that love is friendship, and without friendship there can be no love. Rahul is a single parent and lacks a friend in his life, so Tina gives her daughter the mission of reuniting Rahul with Anjali and bringing back Rahul's lost love and friend. The next day, Rahul, Anjali Khanna and his mom head to Faridabad where they meet Mr. Malhotra for Tina's death anniversary, where Anjali shows them, except for Rahul, her mother's letters..

text: Anjali Sharma is no longer the tomboy she was in college, she has become a beautiful woman and is now engaged to Aman Mehra (Salman Khan), an NRI living in London. However, she explains to her mother (Reema Lagoo) that she does not really love him and is marrying him as a compromise as she feels she can never love again after losing Rahul. Aman also suspects that she does not really love him. Determined to reunite her father and his best friend, Anjali Khanna and her grandmother search for Anjali Sharma and soon learn that she is going to be working at a summer camp in Shimla. Rahul tells his daughter that she is not allowed to attend the summer camp and heads to a conference, only to find out that his mom and daughter went without telling him, having left a letter for him. They travel to the camp, with a plan to later lure Rahul to come as well, and the two Anjalis meet each other. One night while watching television, Anjali Sharma realizes she has met Rahul's daughter, and that Tina is dead. Rahul soon arrives at Camp Sunshine, after his daughter fakes a fever, where he and Anjali Sharma are surprised and delighted to see each other again, sharing a sweet reunion. Throughout the days spent at the camp, Rahul and Anjali feel themselves falling in love. Just as they are about to share a heated moment, Anjali thinks about her upcoming engagement and feels guilty. She runs away in tears, after which Aman arrives and tells Rahul that he is Anjali's fiancé. Rahul is heartbroken but congratulates Anjali. She takes this as him rejecting her again, so she leaves the summer camp and decides to get married to Aman as soon as possible.

text: After seeing Tina in a dream, Rahul and his family go to Anjali's wedding, where Rahul silently confesses to Anjali that he loves her, and watches in tears as she is brought forth for the wedding. Realising this, Anjali is hesitant to go on with the marriage, and stands weeping. Aman notices the tears in her eyes and realises that she has always been in love with Rahul. He releases Anjali from the engagement and tells her to marry Rahul. Rahul and Anjali have an emotional hug and as the two marry, little Anjali Khanna sees a vision of Tina, who is smiling and giving her the thumbs up. Rahul and Anjali Sharma get married.

text: Cast[edit]

text:
Shah Rukh Khan as Rahul Khanna: A popular student at St. Xavier's college and Anjali Sharma's best friend. He falls in love with Tina Malhotra and marries her, after which they have a baby girl who is named Anjali. He hasn't realised his love for Anjali Sharma, until he meets her again.
Kajol as Anjali Sharma: The fun loving tomboy in college and the best friend of Rahul. Over time, she becomes friends with Tina but also falls in love with Rahul. Once she realises that Tina and Rahul love each other, she is devastated and decides to leave the college.
Rani Mukerji as Tina Malhotra: The principal's daughter, who is a transfer student from Oxford University. She is elegant and sophisticated and described as the most beautiful girl in college. She falls in love with Rahul and marries him, having a daughter with him, but has always felt guilty for coming between Anjali and Rahul. She passes away after giving birth, and her last wish is for Rahul to name their child Anjali.
Sana Saeed as Anjali Khanna: Named after Anjali Sharma by Tina, she is Rahul and Tina's daughter. She is independent and fun loving and her character mirrors that of Anjali Sharma during college days. She plays matchmaker between her father and his old college best friend, Anjali.
Salman Khan as Aman Mehra: Anjali Sharma's fiancé.
Farida Jalal as Mrs. Khanna: Rahul's mother, a widow, who is in devotion towards god and irritates Almeida.
Anupam Kher as Principal Malhotra: Tina's father. He is slightly infatuated with Ms. Briganza.
Archana Puran Singh as Ms. Briganza: The college English teacher. She constantly flirts with Principal Malhotra.
Reema Lagoo as Mrs. Sharma: She is Anjali Sharma's mother and has doubts about her daughter's motives for marrying Aman.
Himani Shivpuri as Rifat Bi: St. Xavier's girl's hostel matron and motherly figure.
Johnny Lever as Col. Almeida: The half-British manager of Camp Sunshine who is often irritated by Mrs. Khanna.
Parzan Dastur as Silent Sardarji: A Sikh boy at Camp Sunshine who usually doesn't speak, but begs Anjali Sharma not to go when she decides to leave the summer camp. He likes Anjali Khanna.
Neelam Kothari as Neelam in a special appearance: She is the host of The Neelam Show, the television programme which Anjali Khanna loves.
Nikhil Advani in cameo and extra appearances
Manish Malhotra in cameo as college student
Farah Khan in cameo and extra appearances.
Geeta Kapoor in the song "Tujhe Yaad Na Meri Aayee"

text: Production[edit]

text: Story[edit]

text: After the experience of assisting and acting in his cousin Aditya Chopra's directorial debut, the romance film Dilwale Dulhania Le Jayenge, Karan Johar was encouraged to try his own hand at directing. With Kuch Kuch Hota Hai, he chose to pair up the same lead actors, Shah Rukh Khan and Kajol, for his own romance film.[3] During the filming of Dilwale Dulhania Le Jayenge, Khan had also encouraged Johar to make his own film, and said that he would be willing to star in it.[4]

text: Johar first wrote a story, which was a love triangle between a tomboy, a very pretty girl and a slightly insensitive boy, but he shelved the idea because he was not very satisfied with it. Then he wrote another plot about a widower and his child, which he shelved as well. Eventually he decided to merge the two stories into one. He explained in an interview with Rediff.com: "It was about the trauma of a widower and his little child. How the child really wants a mother and how she brings her mother into her father's life. Then I thought: Why not bring a youth aspect to the story? Why not a flashback? That's how the story got made."[4] The story also includes a "personal desires vs. parental loyalties" theme, and has some "East meets West" themes, but instead of the characters going abroad, it creates a virtual West inside India.[5]

text: Development[edit]

text: Karan Johar was certain from the beginning that he wanted to cast Shah Rukh Khan in the lead role, having observed him during the making of Dilwale Dulhania Le Jayenge.[6] It took longer to fill the role of Tina. The role was written with Twinkle Khanna in mind, but she turned it down.[7] Other actresses such as Tabu, Shilpa Shetty, Urmila Matondkar, Aishwarya Rai, Raveena Tandon and Karisma Kapoor were offered the role but also turned it down.[7] Aditya Chopra and Shah Rukh Khan noticed Rani Mukerji's beauty and acting talent in Raja Ki Aayegi Baraat, and suggested her to Karan Johar. He thus signed her, giving a boost to her career.[8][9] Saif Ali Khan, Ajay Devgan and Chandrachur Singh were initially offered the role of Aman, but they all turned it down, thus prompting Johar to rope in Salman Khan.[9]

text: Johar, who is also a costume designer, wanted to set a new level for style in Hindi cinema with this film. He and his friend Manish Malhotra, the film's costume designer, made trips to London for costumes, much to the chagrin of his father and producer Yash Johar, who was concerned about the budget. Many of the costumes in the film prominently displayed logos from designers such as DKNY and Polo.[10] In addition to the designer fashions, Johar also created a somewhat fantastical world where the students speak Hinglish and enjoy a pristine college campus, where there is no crime or hate, and traditional Hindu values are pervasive.[11] Johar admitted that the look and feel of the college scenes in the film were patterned after Beverly Hills 90210, saying, "The art, the costumes, tilt toward the West, but the soul of the film is Indian."[12] He hired Sharmishta Roy as art director, and told her to produce something similar to Riverdale High School of the Archie Comics, with some 90210 influence as well. Johar said of the outcome, "If you see KKHH, Shahrukh plays Archie, Rani Mukherji plays Veronica, and Kajol played Betty. It was exactly that. And the principal looked like Weatherbee, and Ms. Grundy was Archana Puran Singh."[13] Johar also hired Farah Khan to do the choreography, Jatin-Lalit to provide the music, Santosh Thundiyil as cinematographer, and Nikhil Advani as his associate director. Shabina Khan assisted Manish Malhotra with costume design.

text: Filming[edit]

text: Filming began on 21 October 1997. The crew was young and inexperienced to the point where Shah Rukh Khan had to explain basic technicalities of filming. Khan later said, "Karan makes no bones of the fact that his technical knowledge of filmmaking was not at its peak when he made the biggest hit of the decade."[10] The entire film was shot in nine and half months[4] with a substantial part of it shot in Mauritius.[14][15] The title song was filmed over a ten-day period.[16] in several picturesque locations in Scotland,[17] including Eilean Donan, Glen Coe, Loch Lomond and Tantallon Castle with the nearby Bass Rock as a backdrop in one scene.[18][19]

text: During the bicycle sequence in the "Yeh Ladka Hai Deewana" song, Kajol lost control of her bike, fell flat on her face and was knocked unconscious while also injuring her knee. During the promotional Making of Kuch Kuch Hota Hai TV special, Kajol stated that the accident was her most memorable part of shooting the film because she doesn't remember it.[20] During preparation for the reunion scene where the two leads met after more than 8 years apart, the director told them to improvise and rehearse the reactions that they might use, but he secretly taped them, and was so pleased with the result that it was put into the film.[21]

text: Soundtrack[edit]

text: The Kuch Kuch Hota Hai soundtrack was composed by Jatin-Lalit and the lyrics were penned by Sameer. It was released by the Sony Music label on 13 August 1998.[22] Mukul Deshpande of Planet Bollywood rated the soundtrack 8.5 out of 10 stars although he did not like all of the songs.[23] The album became the best selling Bollywood soundtrack of the year.[24] The title song remained on the Indian music charts for over a year,[25] and the album peaked at number 2 on the Malaysian albums chart (RIM) in 1999.[26] In 2012 it was voted as the most popular film song of the previous decade by NDTV. The full soundtrack came in second place in a similar poll conducted by the BBC, the first place being taken by Dilwale Dulhania Le Jayenge, an album which was also composed by Jatin-Lalit .[27]

text: While the film was still untitled, Javed Akhtar was signed to write the lyrics, and even wrote and recorded one song. However, when the movie was titled Kuch Kuch Hota Hai, he found the title mediocre, obscene, and vulgar and decided to quit the project. Akhtar later regretted leaving the film, as he found it decent and could see that the title has become quite a buzz-word, realizing that he was the only one who disliked the title.[28]

text:
Kuch Kuch Hota Hai: Track listing

No.
Title
Singer(s)
Length

1.
"Kuch Kuch Hota Hai"
Udit Narayan, Alka Yagnik,
4:56

2.
"Koi Mil Gaya"
Kavita Krishnamurthy, Udit Narayan, Alka Yagnik
7:16

3.
"Saajanji Ghar Aaye"
Kavita Krishnamurthy, Kumar Sanu, Alka Yagnik,
7:14

4.
"Kuch Kuch Hota Hai (Sad)"
Alka Yagnik
1:26

5.
"Yeh Ladka Hai Deewana"
Udit Narayan, Alka Yagnik
6:36

6.
"Tujhe Yaad Na Meri Aayee"
Alka Yagnik, Manpreet Akhtar, Udit Narayan
7:03

7.
"Raghupati Raghav"
Alka Yagnik, Shankar Mahadevan
2:05

8.
"Ladki Badi Anjaani Hai"
Kumar Sanu, Alka Yagnik
6:23

Total length:
42:59

text: Release[edit]

text: Critical reception[edit]

text: While comparing the film to Dil To Pagal Hai of 1997, Nikhat Kazmi of The Times of India gave Kuch Kuch Hota Hai 3.5 out of 5 stars. She especially liked the performance of Kajol, and thought that the film would appeal to young and romantic viewers primarily for its "MTV ambiance" and "Valentine Day flavours". On the negative side, she said "The second half however gets drowned in a sea of emotions. Too many people begin to cry a bit too much."[29] Anish Khanna of Planet Bollywood rated the film 9.5 out of 10 stars, calling it "pure escapist cinema at its best." He praised the cinematography, choreography, set decoration, and also raved over Kajol's performance, along with her onscreen chemistry with Shah Rukh Khan. Overall, he said "Karan Johar makes an impressive directorial debut, has a good script sense, and knows how to make a film with S-T-Y-L-E."[30] In contrast to these views, the reaction of Sujata C J, writing for Rediff.com, was that the film was very disappointing, with many cliches and a bad story line, though Santosh Thundiyil and Sharmishta Roy were praised for their camerawork and art direction, respectively.[31] Nandita Chowdhury in a review for India Today, said that Karan Johar was almost able to rekindle the Khan-Kajol magic of Dilwale Dulhania Le Jayenge, and that overall the film was "a good distraction".[15]

text: Box office[edit]

text: There were great expectations for Kuch Kuch Hota Hai leading up to its premiere, because it re-united the Dilwale Dulhania Le Jayenge team of Shah Rukh Khan and Kajol, and specifically concerning the debut of Karan Johar, whether he would be in the same league as Aditya Chopra as a first-time writer/director.[30]

text: The film grossed ₹80.12 crore (US$12 million) in India and $6.3 million (₹26.61 crore) in other countries, for a worldwide total of ₹1.06 billion (US$16 million), against its ₹10 crore (US$1.5 million) budget, and became the third film to gross over ₹1 billion (US$15 million) worldwide after Hum Aapke Hain Koun..! and Dilwale Dulhania Le Jayenge.[32] It had a worldwide opening weekend of ₹8.06 crore (US$1.2 million), and grossed ₹15.13 crore (US$2.3 million) in its first week.[2] It is the highest-grossing Bollywood film of 1998 worldwide.[33]

text: India[edit]

text: It opened on Friday, 16 October 1998, across 240 screens, along with Bade Miyan Chote Miyan and earned ₹87 lakh (US$130,000) nett on its opening day. It grossed ₹2.74 crore (US$410,000) nett in its opening weekend, and went on to record the second highest first week of the year with collections around ₹5.64 crore (US$840,000) nett after Bade Miyan Chote Miyan which grossed ₹6.33 crore (US$940,000) nett.[34] The film earned a total of ₹46.86 crore (US$7.0 million) nett, plus a distributor share of ₹29.88 crore (US$4.5 million), and was declared an "All Time Blockbuster" by Box Office India.[2] It is the highest-grossing film of 1998 in India.[35]

text: Overseas[edit]

text: It had an opening weekend of $800,000 (₹3.38 crore) and went on to gross $1.3 million (₹5.49 crore) in its first week. It became the first film to cross $5 million mark outside India, and became the highest grosser ever that time. The film earned a total of $6.3 million (₹26.61 crore) at the end of its theatrical run.[2] It became the second Bollywood film to break into the UK cinema top 10 after Dil Se.. which released the same year.[36] It was a bigger box office success than Titanic when it was screened in Indonesia.[37] Overseas, It is the highest-grossing film of 1998.[38]

text: Accolades[edit]

text: Kuch Kuch Hota Hai won many awards, including sweeping all the major categories at the year's Filmfare Awards, held on 21 February 1999.[39] It was the third film to win the four major awards (Best Film, Best Director, Best Actor and Best Actress) at Filmfare. Others include Guide (1966), Dilwale Dulhaniya Le Jayenge (1995) (also starring Shahrukh Khan and Kajol), Devdas (2002) and Black (2005).[40]

text:
Award
Category
Recipient(s)

46th National Film Awards
Best Film For Providing Wholesome Entertainment
Yash Johar
Karan Johar[41]

Best Female Playback Singer
Alka Yagnik - "Kuch Kuch Hota Hai"[42]

44th Filmfare Awards
Best Film
Yash Johar

Best Director
Karan Johar

Best Actor
Shahrukh Khan

Best Actress
Kajol

Best Supporting Actor
Salman Khan

Best Supporting Actress
Rani Mukerji

Best Art Direction
Sharmishta Roy

Best Screenplay
Karan Johar

Star Screen Awards
Best Film
Yash Johar

Best Director
Karan Johar

Best Music Director
Jatin Lalit

Best Comedian
Archana Puran Singh

Zee Cine Awards
Best Film
Yash Johar

Best Director
Karan Johar

Best Actor – Male
Shahrukh Khan

Best Actor – Female
Kajol

Best Actor in a Supporting Role – Female
Rani Mukerji

Best Music Director
Jatin Lalit

Best Playback Singer – Female
Alka Yagnik - "Kuch Kuch Hota Hai"

Best Lyricist
Sameer - "Kuch Kuch Hota Hai"

Best Story
Karan Johar

Lux Face of the Year
Rani Mukerji (for KKHH and Ghulam)[43][44]

Bollywood Movie Awards
Best Film
Yash Johar

Best Director
Karan Johar

Best Actor
Shahrukh Khan

Best Actress
Kajol

Best Music Director
Jatin Lalit

Best Playback Singer Male
Udit Narayan – "Kuch Kuch Hota Hai"

Best Playback Singer Female
Alka Yagnik – "Kuch Kuch Hota Hai"

Best Costume Designer
Manish Malhotra

Best Choreography
Farah Khan

Best Screenplay
Karan Johar[45]

text: Post-release[edit]

text: Kuch Kuch Hota Hai was the subject of reviews and critical analysis following its initial release. Fuad Omar called it a phenomenal debut for director Karan Johar; he said that the film has a memorable "feelgood factor".[46] Subhash K Jha called the film "a simple stylish, sensuous and ambrosial love story," further adding that the chemistry between the lead pair was unbeatable.[47] A reviewer for Timeout Film Guide, while commenting that the second love triangle went on too long, liked most of the film, saying that "its performances, camerawork, storytelling and extensive musical numbers [are] all energetically colourful."[48] In 2004, Meor Shariman of The Malay Mail called the film a "must watch" for Bollywood fans, and also for those seeking an introduction to Bollywood.[49] The film has also been criticized for creating unreal worlds and characters,[11] to which Johar has said that this was part of his vision of escapism.[50]

text: A few years after its release, Sony purchased satellite rights for the film for ₹ 4 crore.[51][52] The film was also released on VHS, DVD, and eventually Blu-ray.[53] Now Kuch Kuch Hota Hai, along with Johar's second film Kabhi Khushi Kabhie Gham..., often play on television to consistently high ratings. Johar said, "It’s gratifying to know that they've aged well and passed the test of time."[54] One of the best examples of the iconic status of Kuch Kuch Hota Hai was the 2012 film Shirin Farhad Ki Toh Nikal Padi. Farah Khan and Boman Irani re-created scenes and characters from KKHH for posters to promote their film,[55] and also paid homage in one of the songs, "Ramba Mein Samba".[56] In 2010, Kuch Kuch Hota Hai was selected by Time as one of their "Five Essential Bollywood movies to Netflix".[57]

text: Koochie Koochie Hota Hai is an animated remake of the original, directed by Tarun Mansukhani. Shahrukh Khan, Kajol, Rani Mukherjee, Anupam Kher are reprising their roles as Rahul aka Rocky, Anjali aka Angie, Tina, and the Principal. New cast members include Uday Chopra, Ritesh Deshmukh, Sanjay Dutt and Simi Garewal. The story will have an anthropomorphic animal cast.[58] As of October 2012, Karan Johar has placed the project on permanent hold. He said, "Animation films are not working nowadays, so as of now I have kept it on stand-by."[59]


document_title: Draft Dodger Rag

question_text: who wrote the anti-war song draft dodge rag

text: Draft Dodger Rag

text:
"Draft Dodger Rag"

Song by Phil Ochs

from the album I Ain't Marching Anymore

Published
1964

Released
1965

Genre
Protest song, folk

Length
2:07

Label
Elektra

Songwriter(s)
Phil Ochs

Producer(s)
Jac Holzman

text:
"The Draft Dodger Rag"

Single by Pete Seeger

from the album Dangerous Songs!?

B-side
"Guantanamera"

Released
1966

Format
Vinyl

Genre
Country folk

Length
2:10

Label
Columbia

Songwriter(s)
Phil Ochs

Pete Seeger singles chronology

"Healing River"
(1965)
"The Draft Dodger Rag"
(1966)
"Waist Deep in the Big Muddy"
(1967)

"Healing River"
(1965)
"The Draft Dodger Rag
(1966)
"Waist Deep in the Big Muddy"
(1967)

text: "Draft Dodger Rag" is a satirical anti-war song by Phil Ochs, a U.S. protest singer from the 1960s known for being a harsh critic of the American military industrial complex. Originally released on his 1965 album, I Ain't Marching Anymore, "Draft Dodger Rag" quickly became an anthem of the anti-Vietnam War movement.[1]

text: Ochs wrote "Draft Dodger Rag" as American involvement in the Vietnam War was beginning to grow.[2] The song is sung from the perspective of a gung-ho young man who has been drafted. When he reports for duty, however, the young man recites a list of reasons why he can't serve, including poor vision, flat feet, a ruptured spleen, allergies and asthma, back pain, addiction to multiple drugs, his college enrollment, his disabled aunt, and the fact that he carries a purse.[2][3] (One historian of the draft resistance movement wrote that Ochs "described nearly every available escape from conscription".[3]) As the song ends, the young man tells the sergeant that he'll be the first to volunteer for "a war without blood or gore".[2][4]

text: "Draft Dodger Rag" was the first prominent satirical song about the draft during the Vietnam War.[5] One writer says its humor can be appreciated on its own level, without respect to the political message of the song.[6] Another says it added "much-needed humour" to the protest song genre.[7]

text: Ochs wrote of the song:

text: In Vietnam, a 19-year-old Vietcong soldier screams that Americans should leave his country as he is shot by a government firing squad. His American counterpart meanwhile is staying up nights thinking up ways to deceptively destroy his health, mind, or virility to escape two years in a relatively comfortable army. Free enterprise strikes again.[8]

text: Ochs performed "Draft Dodger Rag" in 1965 on a CBS Evening News television special Avoiding the Draft, one of the rare instances in which he appeared on a national American television broadcast.[9][10]

text: The Smothers Brothers[edit]

text: On November 19, 1967, The Smothers Brothers Comedy Hour featured the Smothers Brothers and actor George Segal singing "Draft Dodger Rag". Dick Smothers introduced the song by saying it was about a "great effort" some young American men were making. Tom Smothers added that the song was about a problem and how it was being solved with "good old American ingenuity". They ended the song by proclaiming "Make love, not war!"[11]

text: Cover versions[edit]

text: Several performers beside the Smothers Brothers have covered "Draft Dodger Rag", including the Chad Mitchell Trio, The Four Preps, Kind of Like Spitting, Tom Paxton, David Rovics, and Pete Seeger.[12] Seeger's version was released as a single.[13]